All today's headlines from the CSO unemployment figures would suggest to you that the number on the dole is actually dropping.
Take this one - you'd assume that meant there were nearly 7,000 more people in work than there were last month.
Here's Pravda RTE singing the same good news song. And here's the Irish Times.
At least to the latter's credit, they reveal buried in their story the actual truth -
"While the number of people on the Live Register did increase over the month the level of increase was less than the increase recorded in the month to January in the previous three years. As a result, on a seasonally adjusted basis there was a monthly decrease of 6,900 on the Live Register in January 2011," the CSO said.
There you are. Actually the number signing on increased. All the headlines are telling you the opposite of the truth.
I'd expect this crap from the government. I recall successive British governments fiddling and massaging dole figures so often as to render them meaningless.
But why are the Irish media telling the opposite of the truth when it comes to unemployment?
PS: Loving the work of this gentleman on Twatter.