The next big non-thing thrown up (literally, quite possibly) by teh interwebz is, as I'm sure you all know by now, Twitter.
I'm not going to link to it because it's already ubiquitous.
Basically, it's a retrograde medium which reduces the expansive capacities of the world wide web and mobile communications technology to the paucity of a phone text message.
Now, while 140 characters is just about sufficient to let the other half know you're running late in the car, it's clearly not that big a canvas for people to generally communicate to a wider public in any meaningful fashion.
The mobile texting experience might have implied this anyway, but nevertheless that seems to be the appeal to many, oddly enough. People are hanging out of Twitter, updating frantically every few minutes with admittedly brief inanities.
It's the internet equivalent of when a child starts narrating in the present tense, with their limited capacity to communicate meaningfully.
"Mummy, I'm running! Mummy, look at how high I can jump! Now I can reach the branch, Mummy. Look at me, Mummy!"
Yet it appears to have sucked in punters like Jonathan Ross, George Hook and various Hollywood celebs, but since they're all just shills with careers to promote and products to sell, that is only to be expected.
What isn't to be expected or welcomed is when journalists crawl so far up their own arses while using it that they start demanding other people communicate with them using only this vapid medium.
Clearly the prick involved lost sight of his own actual importance (not a lot - he edits a Business website, for crying out loud) a long time ago.
But while you might sympathise with his clear and utter hatred for the oxygen thieves who earn a living in public relations, by demanding that people only access him via Twitter, he's outted himself as a complete twat.
Ironically, he announced his twattish decision in an email - not a tweet (seriously, people, they're letting you KNOW that this is akin to birdsong in terms of relevance).
If there's any sense left in the world, people will respond to him in kind, by refusing his phone calls and emails too. That way, he should be out of his job by, ooh, Monday lunchtime.
If this is where journalism is going, it's even baser than I thought already.